Ultimate Graphic Design for Digital Marketing

for Aspiring Digital Marketing Designer

🏁 Outcome: You Will Become a…

✅ Photoshop Ninja
✅ Illustrator Ninja
✅ Design Sage (psychology + principles)
✅ Digital Marketing Pro

Course Details

Instructor

Vishnu Nagarajan

Founder & Senior designer (Web & Branding)
theStratup.com

Training Type

1 : 1 – Special Training

Level

Beginner

Duration

3 Months (60 Hrs – 90Hrs)

Type

In-Class Learning

Free
Free access this course
  • Intermediate
  • 0 Total Enrolled
  • August 29, 2025 Last Updated
  • Certificate of completion

Meet Your Mentor

Vishnu is a seasoned graphic designer with over 12 years of experience, specializing in web design, branding, and marketing creatives. He brings a strong foundation in visual arts, having completed a 2-year course in Fine Arts, with a focus on drawing and painting.

eduterrain logo
eduterrain logo
eduterrain logo

He founded EduTerrain with a mission to bridge the gap between theory and practice. Unlike traditional platforms that rely on textbook-driven instruction, EduTerrain connects learners with industry-active professionals who are actively working in startups and MNCs on live and advanced projects, along with founders and entrepreneurs who bring hands-on experience and real-world insights directly into the learning environment.

He is the founder of TheStratup Agency, a full-service firm offering branding, web development, and digital marketing solutions.

He also leads Budjet Websites, a sister concern focused on delivering affordable websites and web applications tailored for small-scale industries.

He is also a micro-investor, and currently serves as a major investor in the Bangalore-based fitness startup Physeek Fit—India’s first XR Techogym—which operates out of BHIVE Workspace HSR Campus, the largest coworking campus in the world.

Course Syllabus

Module #1: Foundations of Visual & Graphic Design

Objective: Build deep knowledge of design principles, psychology, and how people perceive and respond to visual content in marketing.

Unit 1.1 — Core Fundamentals of Design
  1. Elements of Design: Line, Shape, Form, Space, Texture, Color, Typography
  2. Principles of Design: Balance, Contrast, Emphasis, Proportion, Rhythm, Movement, Unity, Hierarchy
  3. Visual Weight & Flow
  4. Alignment, Grids & Layout
    Negative Space / White Space
Unit 1.2 — Design Psychology & Human Perception
  1. Color Psychology in Marketing & Branding
  2. Font Psychology & Readability
  3. Emotional Design (Don Norman’s principles)
  4. Human Visual Pathways (F-pattern, Z-pattern)
  5. Hick’s Law, Fitts’s Law, Miller’s Law
  6. Von Restorff Effect
  7. Aesthetic-Usability Effect
  8. Cognitive Load Theory
Unit 1.4 — Principles from Famous Designers
  1. Dieter Rams’ 10 Principles of Good Design
  2. Paul Rand’s Branding and Simplicity
  3. Susan Weinschenk’s 100 Things Every Designer Needs to Know About Peo

Module #2: Photoshop for Marketing Design

Objective: Master Photoshop tools and workflows for real-world marketing visuals.

Unit 2.1 — Photoshop Tool Mastery
  1. Selection Tools (Lasso, Quick Select, Pen Tool)
  2. Masking (Clipping, Layer Masks)
  3. Color Correction (Curves, Levels, Hue/Saturation)
  4. Retouching Tools (Clone Stamp, Healing Brush)
  5. Smart Objects & Non-Destructive Editing
  6. Image Optimization & Export for Web
  7. Lighting Adjustment to Match Brand Tone
  8. Exporting Images in 1x, 2x, SVG, WebP
Projects
  1. Social Media Posters & Ads
  2. Carousel Designs
  3. YouTube Thumbnails
  4. Website Banners
  5. Campaign Graphics
  6. Blog Covers

Module #3: Illustrator for Branding & Marketing Assets

Objective: Master vector-based tools for creating supporting visual content for marketing.

Unit 3.1 — Illustrator Tools
  1. Pen Tool, Shape Builder, Pathfinder
  2. Artboards, Layers, Groups
  3. Gradient Mesh, Patterns, Texture
  4. Appearance Panel & Graphic Styles
  5. Typography & Type on Path
  6. Vectorizing Images
  7. Exporting in SVG, PDF, EPS

Module #4: Digital Marketing Design Mastery

Objective: Create engaging, high-performance content for digital platforms & campaigns.

Unit 4.1 — Digital Marketing Design Essentials
  1. Instagram Posts, Carousels, Reels Cover
  2. LinkedIn Posts & Banners
  3. Facebook Ads, Stories
  4. YouTube Thumbnails & Channel Art
  5. Google Display Banners
  6. Email Newsletter Design
  7. WhatsApp Creatives
Unit 4.2 — Brand Consistency & Optimization
  1. Using Moodboards & Brand Guidelines
  2. Creating Style Tiles
  3. Templates for Reuse
  4. Adapting Design to Platform Specs
  5. Color & Type Scaling Across Mediums

📦 Capstone: Digital Portfolio for Marketing Design

Objective: Build a strong portfolio showcasing your digital marketing design skills.

💡 Projects
  1. 5+ Marketing Designs (Carousels, Thumbnails, Ads, Banners)
  2. Portfolio Presentation (PDF + Behance/Dribbble)
  3. Case Study Writing for 2 Key Projects

🏁 Outcome: You Will Become a…

✅ Photoshop Ninja
✅ Illustrator Ninja
✅ Design Sage (psychology + principles)
✅ Digital Marketing Pro

Benefits Worth INR 8,142/- with this course

Adobe Creative Cloud Subscription (3 Months - Course period)

Access to 20+ industry-leading Adobe apps (Photoshop, Illustrator, XD, and more)

Worth INR8,142/yr – included for free

Course Completion Certificate

Issued by EduTerrain upon successful completion of the curriculum

Internship for 3 months (unpaid) & Certification

Provided by theStratup.com upon completion of assigned real-world projects

Certification

🎯 My Mission: Make You Interview-Ready & Irresistible

Every year, the competition for creative jobs is getting tougher.

Graduates are no longer just holding degrees—they’re completing mini PG programs, collecting certifications, building online portfolios, and stacking internships even before finishing college.

My mission is simple:
To equip students—especially from Tier 2 and Tier 3 cities—with the tools, experience, and mentorship to become extraordinary candidates during the job hunt after their UG/PG.

I’m not just teaching design.
I’m helping you build a career strategy, develop a job-ready portfolio, and earn credentials that get noticed.

Whether you’re aiming to:
• Land your first job
• Start freelancing
• Or even launch your own creative brand

I’ll mentor you through it—long after the course ends.

This is more than a course.
This is your edge in the job market.

Requirements

  • Laptop or Desktop
  • Decent Internet connection
  • Dedicated space without noise and disturbance.

Frequently asked questions

1. Do I need any prior experience to join this course?

No. This course is beginner-friendly and designed for students with no prior design experience. We’ll start from the fundamentals and guide you all the way to an advanced level.

2. What educational qualification is required?

You only need a basic understanding of computer operations (like using a browser, mouse, and common software). No specific degree is required.

3. Will I work on real, live projects?

Yes. You’ll work on live client projects during your internship phase, gaining practical experience through TheStratup Agency.

5. Will I receive an internship certificate?

Yes. After completing the internship phase, you’ll receive a verified internship certificate from TheStratup.com, adding value to your resume.

6. Is a course completion certificate provided?

Yes. Upon successfully completing the curriculum, you’ll receive a course completion certificate from EduTerrain.

7. Are the classes conducted online or offline?

Both options are available. You can choose to learn fully online or attend in-class sessions at our Coimbatore location (subject to seat availability).

Course Fee

Regular Price:
INR 79,000/-

Limited Time Offer Price:
INR 44,999/-

Limited Time Offer

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Free
Free access this course
  • Intermediate
  • 0 Total Enrolled
  • August 29, 2025 Last Updated
  • Certificate of completion

Launch Yourself Into The Future.

Start your career as a Freelancer or Business owner.

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